Customer Reviews are a must for anyone in a service based business where repeat business is important.
But getting reviews can be difficult especially after some time has passed, even with the best service.
Signpost is a service that will help you build your audience and testimonials by sending our regular email reminders to your clients. The email makes it easy for them to post the right reviews.
I follow Elizabeth of Yellow Dog News who is a marketing consultant with great biz info. In this post she explains the benefit of having your own client testimonial system - easy to set up! Read Her Post
Neil Patel an online biz guru has several additional tips that are super useful in getting more reviews. Read Here
Make sure to always check all review sites to monitor any reviews of your company. Note that you can pay Yelp to bump up your reviews but downside is that they look fake or too good and customers looking on that app know it. If you don't pay Yelp they'll push your company and reviews to a lesser rank on their site.
Bad reviews are, well, bad! Do everything you can to prevent bad reviews and go out of your way to fix them by approaching the customer and find out what the problem was, how you can improve then kindly ask for them to remove the review. Or find an incentive for them to remove it such as a class/tour/rental discount. I also recommend creating a class/tour evaluation form for clients to make sure you're doing your job right!
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